Background
Sergio Naumov is an organizational psychologist with over 30 years of experience studying how companies measure, understand, and improve employee wellbeing. His career spans academic research, consulting with multinational organizations across Latin America and the United States, and direct hands-on work with HR teams navigating workforce transitions, burnout crises, and regulatory compliance.
Throughout his consulting career, Sergio observed the same recurring problem: organizations measured employee sentiment once a year, received a report months later, and acted on data that was already stale. By the time the annual survey results arrived, the employees who were most disengaged had often already left — or were about to.
Why Bloomder
Bloomder grew out of a conviction that pulse data should be as routine as financial reporting. Organizations track revenue weekly. They should track people health the same way.
The original insight behind Bloomder was simple: if you ask employees 3–5 focused questions every week instead of 100 questions once a year, you get earlier signals, higher response rates, and actionable data while you can still do something about it. Adding AI to surface patterns and flag anomalies automatically made that data usable even for HR teams without data science resources.
Bloomder also addresses a gap that no other pulse survey platform covers: dual compliance for NOM-035-STPS-2018 (Mexico) and OSHA (USA) within the same product. This reflects the reality of multinational companies operating across both markets — a problem Sergio encountered repeatedly in his consulting work.
Areas of expertise
Sergio's published research and consulting work cover psychosocial risk assessment, burnout prevention frameworks, the relationship between engagement metrics and voluntary turnover, and the implementation of Mexico's NOM-035-STPS-2018 standard. He has advised HR teams at organizations ranging from 50-person manufacturing plants to enterprises with 5,000+ employees across North America.
Writing & thought leadership
Sergio authors the Bloomder blog — practical guides for HR leaders on pulse surveys, burnout detection, and compliance. The articles draw on three decades of direct client work rather than theoretical frameworks.